Following a few weeks of research and analysis, she concludes that certain measures can be implemented to improve and add value to Jungle Trekking. Determined to find out the cause for the disparity, she decides to carry out a study in this area. She sets out for the island of Penang to gather data and gain a better understanding of the subject matter. While on this research trip she finds that. Precious, an undergraduate student is interested in finding out why Jungle Trekking is not so popular in comparison to other tourist activities on the island of Penang.